Cornus – Spirited packaging
Somló Spirit Kft. set out to establish a first-class distillery plant in the Somló region, an area primarily known for its excellent wines. Inside its modern building is where pálinka, the classic Hungarian fruit brandy, is made. The plant produces premium and aged pálinka, brandy, and also pálinka made from marc, the mash produced from pressing grapes for wine.
‘It was very important to us during the packaging development to be – and stay – flexible, and to be able to design the product completely according to our own taste and image. A simple, clean design that was easy to handle but which could feature some impressive and creative design elements, is what we hoped for,’ explains Reichmann Katalin from Somló Spirit Kft.
The STI Group team recommended creating the packaging from corrugated board to protect the pálinka in the most effective way. Using a window in the design immediately creates a direct contact with consumers; not only does it mean they get to see the product, it also makes it possible to read information from the label.
A smart black-and-red colour combination communicates the premium quality of both packaging and product. On the surface of the box a central motif, the dogwood flower, is repeated and highlighted with high gloss spot UV varnish for a truly distinctive finish.