Attractive retro labels celebrate Persil`s anniversary

To avoid creating completely new packaging, Henkel decided to differentiate the anniversary pack sizes using promotion-specific self-adhesive labels produced by STI Group. In addition to the offset technology used for printing, the label design also required flexo varnish to enhance resistance, and hot foil stamping to enhance its visual appeal. The foil highlighted the dominant ‘110 years’ logo and its floral surround. On shelf, the limited edition packaging really stood out from the competition and successfully helped Henkel communicate its many years of experience.