Best practice


Plastic-free: adaptable packaging

Glass manufacturer Libbey had two priorities for its new e-commerce packaging: to protect its fragile products and to reduce the number of packaging types needed to deliver such a broad range.

Utilising just 3 outer boxes with a choice of 4 inserts, our mono-material corrugated cardboard solution enables 55 different types of glasses to be sent safely to customers. 

Dramatically reducing the number of pack types saves Libbey both time and cost in production, while the intelligent inserts provide flexible yet effective protection for the contents. 

Sustainable alternative to plastic            

The inserts protect the glasses so well that they eliminate the need to use any bubble wrap, saving 0.74m² of plastic film for every box delivered. 

D-flute helps you save

Zwiesel, global market leader for exclusive crystal glasses, uses D-flute for its packaging. Excellent product protection, a premium appearance and improved sustainability are priorities for the company. D-flute packaging is the perfect solution, using less material and delivering a significant reduction in CO2.

Leaner logistics, faster assembly
Compared to the previous B-flute packaging, when 500 packaging blanks could fit on one pallet, the D-flute version allows 600 blanks per pallet. This 20% improvement reduces storage and logistics costs, as well as lowering transport CO2 emissions. D-flute speeds up production by making machine assembly easier thanks to its lower flute profile, which also offers a finer print finish with less flute shadow.


Easy Coat: 40% less material

This innovative display was designed to eliminate elements that shoppers can’t see, while ensuring everything that remains plays a part in its overall stability.The Easy Coat base and body consist of a single sheet of corrugated cardboard, cleverly constructed so that both the outside and inside surfaces are printed – without additional cost. Elements from the backwall stabilise the base, helping to achieve the 40% material saving. 

Premium look without excess material
Internal print improves shopper perception of the brand; the display remains looking colourful and appealing even as product sells through. Using a uniform, material-optimised construction for all Wrigley brands helps both the environment and the budget.


Butterfly base saves on all counts

Butterfly bases are more cost-effective, stable and sustainable. Inside the base is a pre-glued bar that automatically straightens when assembled. This requires 15% less material, with no loss of load capacity, and makes assembly faster.
When combined with the new Blue Click® CHEP pallet system, where the display is simply inserted into the pallet slots, overall display assembly time is reduced by 50%.

Lightweight base, high load capacity
Depending on the construction and material, a butterfly base can carry up to 150 kg. STI Group designers determine the right flute profile/material during development, following the mantra ‘As little as possible – as much as necessary’.


Bag-in-Box - sustainable appeal

Bag-in-Box solutions for wine make a sustainable alternative to glass bottles and offer advantages to all involved. Manufacturers benefit from this space-saving packaging with less material, lower costs and a CO₂ footprint reduced by up to 80%. Retailers benefit from better space utilisation, while shoppers buying a larger packaging unit are delighted with the wine’s high quality – which is guaranteed for six weeks, even unrefrigerated.

Bag-in-Box popularity rising
Much in demand in many countries, bag-in-box wines are recording double-digit growth. And it’s not only winemakers who appreciate the advantages of this type of packaging; juice, water, olive oil, salad dressing, soft drink concentrate, detergent and motor oil are also offered in this sustainable packaging.


Pay tray reduces waste

For products such as Livocab®, which are only sold over the counter in pharmacies, shopper communication is often via plastic pay trays. These durable, high quality trays are visually appealing, but not always easy for pharmacists to dispose of. STI Group worked with Johnson & Johnson to improve the sustainability of the Livocab® pay tray – aiming for a more resource-saving and recyclable design that reduces waste, but still offers durability and a premium look.

Sustainable and high quality
The Livocab® tray element is made of premium cardboard, making it easy for the pharmacy to recycle, while the ‘money plate’ element remains plastic, providing durability for regular use. The tray can be refilled repeatedly, customised for new promotions, and separated easily from the plastic part for disposal and recycling. Using this new cardboard-based solution reduces overall waste by up to 75% and the CO2 footprint by 25%, compared to the previous all-plastic pay tray.


Nature Box with PEFC seal

The duo-pack for the launch of Henkel’s vegan shampoo and conditioner offers impressive flexibility over the long term. The themed slipcase enables this Valentine's Day packaging to be adapted easily for future POS activities, by replacing or simply removing the slipcase. An automatic closure makes the box easy to assemble and fill, while a clever insert keeps the contents well protected.

Sustainable material aligned with brand
This pack only uses material from the PEFC (Programme for the Endorsement of Forest Certification Schemes), a transparent and independent system that guarantees sustainable forest management. The PEFC seal brings transparency to the shopper and, combined with the natural-looking folding box, emphasises the brand message of purity and sustainability.


CO2-neutral display

This carbon-neutral quarter pallet display aligns with Alpro’s sustainable growth target of reducing its CO₂ footprint. All the CO2 generated in the display’s production, transport and recycling is offset through a climate protection project. The climate partner logo and a QR code offer further detail for interested shoppers, inviting them to check the CO₂-offset project via smartphone while in store, creating trust and transparency. The display is made of FSC® material and is fully recyclable.

ClimatePartner support
Since 2010 STI Group has been working with ClimatePartner, a specialist in carbon dioxide offsetting, whose projects compensate for unavoidable CO₂ production. Shoppers can use a printed QR code to check which project was supported to offset a particular activity.


Made of wood, naturally

Starting out with just three products – water, organic nut bars and soap – the share portfolio now comprises around 30 articles, ranging from bamboo toothbrushes and chocolate to flavoured waters. All are sold on the 1+1 principle; you buy one, someone in need gets one. Shoppers can see where their help arrives by following up the tracking code on their packaging. The wooden POS solution for share has a natural look that supports the brand image. Functioning as an extension of shelf space in store, it enables share products to be presented in almost any configuration to suit individual retailers. 

Light yet robust
Being flatpackable and light, this wooden display also offers CO₂-saving shipping. Despite weighing little, it carries a lot and can be set up in store easily without tools. Flexible enough for long-term use, it offers different mounting options and an easily exchangeable header, enabling the brand to communicate its message and promote its products effectively throughout its time in store.


Cardboard replaces plastic

Osram’s 100% cardboard packaging solution for lightbulbs is a sustainable replacement for its former plastic blister packaging. Not only is it easy to recycle, it can be shipped flat to reduce shipping volume and therefore save around 30% on cost. Available in different versions and sizes, the cardboard solution is suitable for both standing and hanging product presentation.

Less waste, more recycling
Avoiding plastics is a constant battle for sustainable businesses, and intelligent cardboard packaging solutions can help to significantly reduce reliance on plastic. Paper sourced from sustainable forestry, with FSC or PEFC certification, further support the goal of a true recycling economy.


Making the best better

The latest generation Shelf Click displays combine two key aspects for sustainable POS: made from pure cardboard for optimum recyclability, with low CO2 emissions. Avoiding using plastic clips while still creating a mono-material display with the same performance values was the priority. Traditionally, plastic clips enabled shelves to be assembled quickly and locked into place securely.

Don’t replace plastic, eliminate it
After looking at the high cost of alternative material clips, STI Group aimed to eliminate them entirely when creating its second-generation Shelf Click displays. The new greener versions retain all the advantages of the original, with the added benefits of 100% recyclability and lower CO2 emissions. The Shelf Click ‘Mono’ display is made purely from corrugated cardboard and slots together in no time at all, in store or warehouse. The ‘Multi’ version also offers variable shelf height, and its even smaller shipping volume further reduces CO2 emissions. Whether Mono or Multi is better depends on the product, packing process and distribution channel.